recognizes that it cannot be all things to all people, nor can it
compete head to head with global competitors in all areas. Accordingly,
the economic development focus will be on the sectors listed above
where it can best compete globally. However, for these sectors to
prosper, it is important that their development and promotion be a
part of a larger strategy for Curaçao. This strategy includes
fueling growth through development in Education
and nurturing the Curaçao Experience.
We believe this strategy of Education & Sophistication will not
only be a catalyst to growth, but help define Curaçao's position
in the minds of sophisticated tourists and investors alike
Curaçao is a unique island, and as defined by the Tourist
Board's campaign is "Real. Different."
We believe that Curaçao's authenticity and unique characteristics
can be nurtured to truly "Define
a New Way of life," and in doing so create a fertile
opportunity for savvy investors and a unique experience for sophisticated
travelers. As a result of tactical successes in executing this strategy,
a strong and positive brand identify for Curaçao will emerge
to the benefit of investors that help create this reality.